«Crouvettes» is a brand of Belgian croquettes. The Focus of the brand is on quality, freshness, and uniqueness. Located at the sea, their specialty is croquettes with shrimp, but also with cheese and ham. «Crouvettes» wanted to change its target. The main goal was to give a «premium» feeling, and target young adults but also parents, grandparents.

Rebranding

Packaging

Crouvettes

2022

Project brief

As the main goal was to reach a larger and new target audience, I decided to completely change the old brand identity. Starting with a strong detailed illustration and a classic color for each product. The typeface chosen gives a touch of modernity to the logo. I added some taglines on the main packaging to have a small touch of humour, and break the classical aspect.

timeframe

industry

Restauration

visual assets